Extreme close-up of an eye, from Integral's Argus launch film Case study · Integral Services

Real faces.
Real trust.

A fast-growing AI accounting and tax firm in Berlin could have generated its videos. It chose documentary, so talent, customers, partners and investors would see the people behind it.

Client
Integral Services GmbH
Sector
AI-native accounting, tax & payroll
Scope
Hero films, employer brand, launches, social
Timeline
15 weeks, first call to final cut
3shoot days
25interview transcripts analysed
15weeks, first call to final cut
35films and cutdowns delivered
The brief

One production, used four ways.

Integral came with a complex brief. The films had to launch the employer branding strategy they had wanted for a while, and also work for sales, for partners and for investors following the company's Series A.

As an AI-first company, Integral could have generated its videos. It chose documentary instead, because Integral does business with real people: accountants, founders, investors and the talent it wants to hire. Those people needed to see real faces.

The idea underneath

The right person with AI becomes unstoppable.

One of Integral's core values, championed by CEO Lukas. It shaped how the films were made, too.

The approach

Human-led on camera. AI-assisted everywhere else.

  1. 1

    Embed with the team

    Two to three days of pre-production on site. We met the people, then built the question bank with founders and key stakeholders so everyone had a say in the story.

  2. 2

    Shoot window

    Three days of filming. Soft book light and fast primes made it feel like documentary, not a corporate studio, and people came to life on camera.

  3. 3

    Mine the story

    25 interview transcripts analysed with 274 prompts to find the threads, map every answer to an audience and get to paper edits fast.

  4. 4

    Cut and deliver

    Hero films, employer brand pieces and launch films over 15 weeks, each with its own intro, outro and name cards.

Co-founder and CTO Anil in window light
Jesse, Chief of Staff, mid-interview
A team member laughing during a candid moment
inseeq's founder telling his customer story on a sofa

What we delivered

Codes from the production tracker

Hero films

  • H1The full documentary
  • H2The vision for Integral
  • H3The problem we set out to solve
  • H5The story behind Integral
  • SASeries A announcement

Employer branding

  • EB1Integral as an AI-native company
  • EB2Life at Integral
  • EB3Integral payroll
  • EB4Integral tax & accounting
  • EBTeam portrait films

Launches & social

  • PArgus product launch
  • PMCP launch
  • PIntegral Academy launch
  • Cinseeq customer story
  • SSocial cutdowns, 16:9 and 4:5
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